The genesis of the medical alert industry dates back to around 1977. At that time, the target market was (and still is) an elderly person in their mid eighties, who may be living alone and who may have some medical issues. Then, as now, the most common concern was falling and not being able to get to the phone. Therein lies the importance and value of having a wearable panic button transmitter (available as a wristband transmitter or pendant style transmitter). After fall risk, as a reason for having a medical alarm system, issues like heart disease, stroke and diabetes factored into the decision to acquire a life alert device.
Obviously, in the late 70's, the baby boomers were younger and healthier. The boomers, back then, would never have thought about having an emergency response system for themselves. Nor would it have been appropriate for them to have this kind of senior safety device. They were too young, too healthy and in no need.
However, what the baby boomers went through with their parents has caused them to think differently about the value of medical alerts for themselves. When it was about their folks, there was a ton of resistance. They would hear their parent's say things like: “I do not need that”, “I do not want one of those things hanging around my neck” and “I will not wear it”. Needless to say, a whole lot of resistance needed to be overcome in order for the children to persevere their folks that these older alert devices would not only keep them safe, in their own homes and living independently … these medical alert systems would, to a very large extent, alleviate worry and anxiety for the kids. It turns out; the lessening of worry for the kids was a powerful motivating factor for the elders. The folks understood worry from the parental side of the equation, so it was not very hard for them to understand and appreciate the worry of their children. The elders, very often, would agree to wear a medical alert button just so their kids would worry less.
Fast forward to 2014. The baby boomer generation that had to work hard to convince their parents of the value of theses older alert devices, without knowing it at the time, were preparing themselves for having a medical alarm. Now at a much younger age, the resistance that was present two decades ago has been significantly reduced in the boomers. They intuitively and experientially know what needs to be done to keep themselves safe (now it's about their own personal safety), in their own homes and living without fear. The baby boomers are now practicing what was difficult for them to preach.